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While the Superfans are often stigmatized as being a rowdy, drunken collection of loudmouths, on Monday they were—well, exactly that. The difference is that on
Following the marathon, a few runners I spoke to talked about what a big help it is to reach break Hill, the course’s biggest obstacle. One student explained the sensation: “One of the greatest feelings in the world is having all the people cheering for you and pulling for you,” he said. “My race ends at 21 miles—the adrenaline rush I get coming through BC is unbelievable.”
So are these runners embellishing a bit, and just being overly gracious to the fans who treated them so well? Or is there actually some kind of phenomenon at work here? Social psychology suggests the latter.
In discussing group behavior, psychologist Bob Zajonc refers to the dominant response, which is a person’s most common response in a given situation. The dominant response of a Superfan who prefers Guinness to Smithwick’s is, of course, to go with Guinness.
Taking it a step further, Zajonc put forth the social facilitation theory, which states that the presence of others will make us even more likely to tend towards our dominant response (so long as the task is not too complex). Being in the company of others increases our arousal, in turn strengthening the tendency to tend towards the dominant response. According to this theory, that same Superfan will, when hanging out with his friends, be even more inclined to order the Guinness.
Source: The Heights, 4/24/08
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